CSR can help a business attract high quality staff who believe in its mission.

• A. It improves customer perception
• B. It has no impact on staff recruitment
• C. It can help them to attract high quality staff who believe in their mission
• D. It guarantees immediate profits

Answer: (C)

CSR communicates values in action, which shapes how people view a company as an employer. When a business genuinely demonstrates social responsibility, it signals a workplace with purpose, integrity, and a positive culture. This resonates with potential employees who want meaningful work and alignment with their own beliefs, so they’re more likely to apply, accept offers, and staylonger. In this way, CSR helps attract high-quality staff who believe in the company’s mission. While CSR can also improve customer perception and other outcomes, the point here is its impact on recruitment and alignment with the mission. It doesn’t guarantee immediate profits, as financial results depend on many factors beyond CSR.