Political factors include which of the following?

• A. Local customer habits
• B. Changes in marketing strategy
• C. Arise from decisions made and actions taken by the government at a local or national level
• D. The organization's culture

Answer: (C)

Political factors are external conditions that come from government actions at local or national levels. They include laws, regulations, tax policies, subsidies, trade restrictions, and the overall political climate or stability that can influence how a business operates, where it can operate, and the costs of compliance. This external influence is driven by policy choices and political processes, not by internal business decisions.

Local customer habits relate to social or demographic factors, reflecting what customers do and prefer rather than government action. Changes in marketing strategy are decisions made by the business itself and fall under internal planning and competitive positioning. The organization's culture is internal, describing shared values and norms within the company, not external political conditions. Therefore, the statement about government decisions and actions at local or national levels best fits political factors.