What do customers primarily want from a business?

• A. Government support
• B. Quality product/service at a good price
• C. Low prices and value for money
• D. High profits

Answer: (B)

Customers primarily seek value from a business—the benefits they receive should justify the cost. The clearest expression of that value is a quality product or service delivered at a price that feels fair to the buyer. If something is low quality, a low price may not satisfy the customer; if it’s high quality but priced unreasonably high, customers may walk away. Government support and business profits aren’t things customers look for when choosing where to spend their money. So the best choice captures both quality and a reasonable price, reflecting what customers perceive as value for money in the offering.