Which of the following is an example of a technological factor affecting an organisation?

• A. Weather patterns
• B. Social media usage
• C. Political regulations
• D. Economic recession

Answer: (B)

Technology factors concern how digital tools, platforms, and innovations affect how a business operates and competes. Social media usage is a clear example because it relies on technology—online platforms, data analytics, and digital communication channels—to reach customers, collect feedback, and shape marketing and service delivery. The other options fit different external areas: weather patterns relate to the environmental side, political regulations to the political/legal side, and an economic recession to the economic side. Understanding this helps you see how tech choices and digital tools can drive strategic opportunities and operational changes.