Which of the following is a benefit of using apps for a business?

• A. They provide a mobile presence and enable interaction with customers
• B. They increase production complexity
• C. They eliminate the need for staff training
• D. They are always expensive

Answer: (C)

Apps give a business a mobile presence and a direct way to interact with customers. When a company has an app, customers can find, explore, and engage with offerings right from their phones, receive updates, and even make purchases or bookings with ease. This constant, convenient channel boosts engagement, speeds up responses, and helps build loyalty as customers interact more often. While other statements touch on costs or training, the strongest benefit of apps is that they place the business where customers are—on their mobile devices—facilitating ongoing, meaningful interaction.