Which statement best captures sales maximisation?

• A. Private sector aim
• B. Could be achieved by dropping product prices
• C. To make as many sales as possible
• D. Also helps them to get rid of unwanted stock

Answer: (C)

Sales maximisation focuses on selling as many units as possible, prioritising volume over higher prices or profits in the short term. The defining aim is to push the number of sales up, often to gain market share, build a customer base, or establish a presence quickly. Stating that the goal is to make as many sales as possible captures this objective directly. Lowering prices is a common tactic to boost volume, so it can help achieve sales maximisation, but it describes a method rather than the fundamental aim. Being a private-sector aim or simply clearing unwanted stock are aspects that can accompany different objectives, but they don’t define the concept itself.