Which statement describes an advantage of using SWOT analysis?

• A. Identifies strengths to build upon.
• B. It stifles creativity.
• C. It takes very little time.
• D. It guarantees the right decision.

Answer: (A)

SWOT analysis helps you focus on internal strengths you can build on to shape strategic choices. By naming what the organization does well, you can channel resources toward those capabilities and pair them with external opportunities to create a competitive edge. This clarity about strengths informs where to invest, what to market, and which activities to protect, making it a practical foundation for decision-making. The idea that it stifles creativity isn’t accurate, since evaluating strengths alongside opportunities often sparks new, inventive ways to leverage capabilities. It isn’t guaranteed to deliver the right decision, and it can take time to gather input and analyze data.